Bubble 2.0

OK this is funny. I played a part in Bubble 1.0 and if we are in a Bubble 2.0 - there certainly is a frenzy over social software - then this image may have it down pat. One thing that was lacking in Bubble 1.0 was irony, not to mention doubt. We were all caught in this mass hallucination that looked something like the cover of The Robb Report, except younger and with email.

After the sales of myspace and flickr, a lot of people raised their heads from their gmail and went “hmmmm. So people really do want to connect with other people?” Well of course they do - at least via the mediation of a screen. Most of the built environment precludes opportunities for interrelations. We all get to have our stuff, our houses, and our cars, all of which keeps us at increasing distances from one another. And a good deal of recent technology is itself to blame for the spiral of disconnectedness.

As I finish my film Subdivided I am continually reminded how no matter how violently some societal forces push
us away from one another, we always find ways to connect, even if it’s just recreational
groping in Second Life